Management, marketing and promotion of library services, based on statistics, analyses and evaluation

To chci

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles. … celý popis

Podrobná bibliografie

Další autoři

Trine Kolderup Flaten
Mezinárodní federace knihovnických asociací a institucí

Typ dokumentu

Knihy

Fyzický popis

462 s. : il., grafy

Vydáno

München : Saur, 2006

Edice

IFLA Publications

Témata

management knihovnictví

marketingový management

reklama a propagace

knihovní služby

statistika

evaluace

veřejné knihovny > Estonsko > 1994-2004

audit

univerzitní knihovny > Austrálie

elektronické publikování

knihovnické vzdělávání

sborníky

ISBN

3-598-21848-6