Promotion as a Variable of HR Marketing in Selected Corporations in the Czech Republic in the Context of Digitization

To chci

Today’s corporations want to differentiate themselves and be more attractive, popular and interesting for their current and potential employees. HR marketing can help corporations gain a competitive advantage and be different. The purpose of this paper was to determine the current state of use of social media platforms based on the biological age of the respondents and the highest level of education achieved of the respondents in selected corporations in the Czech Republic in the context of HR marketing. The primary data was obtained by a self‑administered, structured questionnaire targeted at selected Czech corporations and their employees. The total number of respondents was 588 employees. One research question and two research hypotheses have been formulated. The verification or rejection of null research hypotheses was done through the statistical method of the Pearson’s Chi‑square test. The results came along with finding that there is a statistically significant relation between the active use of social media platforms and the biological age of the respondents and there is a statistically significant relation between the active use of social media platforms and the highest level of education achieved of the respondents in selected corporations in the Czech Republic. … celý popis

Podrobná bibliografie

Hlavní autor

Jiří Bejtkovský, 1982-

Typ dokumentu

Články

Fyzický popis

6 ilustrací

Publikováno v

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. -- ISSN 1211-8516. -- Roč. 66, č. 6 (2018), s. 1393-1405

Témata

společnosti

CZECH REPUBLIC

Companies

HUMAN RESOURCES

MANPOWER

EMPLOYMENT

MARKETING

MARKETING TECHNIQUES

ADVERTISING

ECONOMIC COMPETITION

DATA COLLECTION

SURVEYS

QUESTIONNAIRES

INTERNET

AGE STRUCTURE

STATISTICAL METHODS

sociální média

digitalizace

marketingový mix

Česká republika

lidské zdroje

lidská síla

zaměstnání

marketing

metody marketingu

reklama

ekonomická konkurence

sběr dat

průzkumy

dotazníky

internet

věková struktura

statistické metody

Popis jednotky

6 tabulek

Bibliografie

Seznam literatury na s. 1403-1405,