The Assessment of the Character Profile of Wood-based House Users in the Czech Republic

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In the years 2012-2014 the authors carried out an extensive marketing research among users of wood-based buildings in the Czech Republic. The questionnaire survey had 1,000 respondents - Czech households using a wood-based house. The survey was conducted separately in each region of the Czech Republic (40-100 questionnaires per region). The results were evaluated separately for each region and for the Czech Republic as a whole. Questionnaires consisted of four thematic groups of questions. This paper deals with processing and evaluation of results of the first group of questions. This group addresses characteristics of people using wood-based family houses. The results are evaluated for individual regions and for the whole Czech Republic. The evaluation covers seven characteristics of adults using the surveyed buildings: age of users, type of the buildings’ ownership, educational attainment, sector of employment, profession, type of previous housing, and the size of municipality of the previous housing. The aim of the paper is to create profile of a “common user” of wood-based buildings. The results of the marketing research can be used to enhance competitiveness of companies in the woodworking and construction sector. … full description

Bibliographic Details

Main Author

Josef Lenoch

Other Authors

Petra Hlaváčková, 1980-

Document Type

Articles

Physical Description

Ilustrace

Published in

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. -- ISSN 1211-8516. -- Roč. 63, č. 5 (2015), s. 1697-1709

Subjects

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CZECH REPUBLIC

HOUSING

Houses

CONSTRUCTION MATERIALS

STRUCTURAL TIMBER

CONSUMER SURVEYS

QUESTIONNAIRES

AGE

gender

OWNERSHIP

EDUCATION

EMPLOYMENT

HISTORY

TOWNS

VILLAGES

Size

předchozí bydlení

Česká republika

bydlení

domy

konstrukční materiály

stavební dříví

spotřebitelský průzkum

dotazníky

věk

pohlaví

vlastnictví

vzdělávání

zaměstnání

historie

města

vesnice

velikost

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Item Description

11 grafů

Bibliography

Literatura na s. 1708-1709